Rewoven: Building Kinship through Intentional Design
Community Strategy • Brand Identity • Product Design (Experience) • Digital Marketing • Content Strategy • Founder/Curator
A curated, intentional community model for young professionals craving connection.
Rewoven delivers an answer to fragmentation through recurring monthly ritual and intentional brand experience.
The Challenge & Strategic Solution
A growing need for authentic connection among young professionals inspired the project. We designed a 3-Pillar Model—Myth, Reflection, Subscription Filter—to structure meaningful engagement and create community resilience.
Brand Design & Aesthetic Curation
The Braided Circle Symbol and earth-toned palette ground the Rewoven brand in humility and kinship, fostering an inviting, modern, and warm digital environment.
Designing the High-Value Ritual
Our 6-Step Monthly Ritual justifies the $15 subscription by blending Myth Reading, Journaling, and Alignment practices. Success hinges on consistent attendance and a robust Time/Commitment filter.
Digital Launch & Intentional Vetting
A Google Forms application process ensured a vetted first cohort. A strategic campaign rolled out—tease in late November, Dec 1 launch, Dec 21 deadline, and an Instagram migration from personal to @rewovenkin—showcased digital brand growth.
Outcome & Next Steps
Applications open Dec 1 and close Dec 21. First Cohort on Jan 4th 2024— a fresh start to the new year incircle. Stay tuned!
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Explore Rewoven’s intentional kinship in action.
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